A lot of charities rely on voluntary funding. This funding is carefully distributed and there are often more important things ahead of a generous budget for the website.
So how does a charity get the most out of its website? It needs to let users find out information about the charity, but the main objective of the site is to get people involved with the charity, usually resulting in the user donating money.
In this article, we look at 8 principles that you should follow when creating a charity website.
A quick tagline to sum up what the charity (or charitable event) is about.
Let your users know what you do with their money once they sponsor. They’ll want to know how they’re making a difference to someone’s life.
Help users identify and visualize the people they’ll be helping.
The donate button is most likely the most important asset of a charity website so it should be prominent and obvious. This is the ultimate end goal for users.
If the website is for a specific charitable event, show how much the charity’s raised to date. Current sponsors get to see how useful they’ve been while possible sponsors can see that there are other people already helping and the campaign is active.
If applicable, share your goal. Having a target gives people something to aim for.
Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.
Donating money is the obvious way people can help, but make it clear they can help in other ways. Suggest fundraising ideas and advise how users can help promote the website and charity via other social networking sites.
Just fulfilling all the above functions isn’t enough. How beautiful your website is should also be considered as a pre-requisite. Charity WP is a Charity WordPress Theme that can do this part for you. It has all the great plugins and all the great design a Non-profit website should have.
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